I worked with BBDO, an advertising agency, on a week long design sprint to help with a pitch. The client, an American car company, is looking to rebrand; to shift their vision and goal for the future. The client realized that the future involves electric cars and will soon be releasing a line of electric trucks. These were the specific concerns they wanted addressed:
The company’s vision and goals in future brand strategy (near term vs long term goals)
The public’s perception on electric cars
The public’s knowledge on electric cars
Not to alienate their current customer base
A branded mobility app that brings the customers into the digital age, engaging with them on a more personal level, while allowing non-car owners to engage with the brand as well.
I was the ux researcher, presentation designer, and service designer.
Sketch, Keynote, pen, paper.
METHODOLOGIES, RESEARCH, INSIGHTS, AND USER QUOTES
NEAR TERM VS LONG TERM GOALS
BBDO won the business through this pitch.