role

  • Ux researcher

  • User interviewer

  • Presentation designer

  • Service designer

summary

BBDO, an advertising agency, hired me for a week long design sprint to help with a pitch. The client is an American car company and they’re looking to rebrand. They are shifting their vision and goal for the future, namely making electric cars and will soon be releasing a line of electric trucks. These were the specific concerns they wanted addressed:

  • The company’s vision and goals in future brand strategy (near term vs long term goals)

  • The public’s perception on electric cars

  • The public’s knowledge on electric cars

  • Not to alienate their current customer base

I helped with pitching a branded mobility app that brings the customers into the digital age, engaging with them on a more personal level, while allowing non-car owners to engage with the brand as well.


research

METHODOLOGIES, RESEARCH, INSIGHTS, AND USER QUOTES

prototype

PAPER PROTOTYPE

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news

NEAR TERM VS LONG TERM GOALS

BBDO won the business through this pitch.